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Luxury Strategies.Data Driven.Future Focused.
We don’t just deliver projects. We transform them into loyalty, profitability, and long-term growth.
S Strategic Services is a Swiss boutique consultancy specialising in operational excellence, project leadership, and AI-driven intelligence. We partner with executive teams in hospitality, aviation, real estate, retail, and wellness to deliver turnkey transformations with sustainable impact.
ABOUT ME
I’m Sonia Santana, a luxury strategy advisor who helps leaders see what to do with the future, before it gets here.
For nearly three decades, I’ve worked across five continents in hospitality and tourism, real estate, and retail, not just consulting, but building. From back-of-house kitchens and construction sites to executive boardrooms and global workshops, I’ve lived every layer of this industry.
This perspective allows me to bridge detail and vision: aligning architects, operators, and contractors on complex developments, while guiding C-suites to reconnect with what truly drives revenue , the human experience.
What makes a luxury service unforgettable isn’t marble or Michelin stars.
It’s how people feel, again and again. That’s where I come in.
Too many brands chase the wrong metrics. I help them chase meaning and turn it into margin.
I specialise in UHNWI and HNWI consumer behaviour, turning emotional intelligence into a measurable business asset. By combining strategic foresight, AI-driven analytics, and leadership transformation, with cutting-edge research, I help organisations future-proof their operations and deliver lasting ROI.
OUR SERVICES
Operational Excellence & Project Management
Turnkey projects from diagnostics to implementation, delivering measurable results in efficiency, profitability, and loyalty.
Customer Experience & Humanisation
Service models that go beyond personalisation, embedding discretion, anticipation, and emotional memory to build long-term loyalty.
Leadership &
Talent Transformation
Executive education and leadership development projects.
Design and deliver bespoke professional education globally, and lead innovative learning concepts that build institutional capacity and unlock new revenue streams.
AI & Emotional Intelligence Integration
EQ-based KPIs, emotional ROI dashboards, and predictive analytics that turn customer and employee data into strategies for loyalty and growth.
Operational Results
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+10–15 NPS points in the first 90 days
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15–25% faster service delivery
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10–20% reduction in operating waste
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3–5% revenue uplift from F&B and ancillary capture
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20–30% improvement in service standards compliance
Strategic Foresight &
Future Growth
Research-based foresight and strategic differentiation that anticipates consumer shifts, uncovers untapped opportunities, embedding innovation and cultural relevance to secure lasting advantage.
Strategic Outcomes
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Loyalty uplift of up to +38%
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3–5% revenue growth from guest experience innovation
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Stronger talent retention in high-value roles
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Faster market positioning through foresight and differentiation
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Greater resilience through service cultures that cannot be replicated
CLIENTS
Our partners are ambitious, committed to innovation, adaptability, and exceeding expectations. Yet in the speed of daily operations, they often face resource constraints and mindset gaps that make it difficult to turn data and intelligence into true differentiation. That’s where we come in.
S Strategic Services’ work spans five continents and diverse mandates. Here are selected examples of how we’ve supported leaders across industries:
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Investment Validation (Hospitality & Real Estate)
Guided multimillion-dollar openings and refurbishments by analysing real-time customer and employee responses. Outcomes: reduced risk, optimised resource allocation, and ensured ROI.
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Leadership & Talent Resilience (Aviation- Tourism)
Redefined recruitment profiles and designed leadership programs to cut turnover, shift teams from operational to strategic ownership, and build resilience.
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Customer Differentiation (Luxury Services & Retail)
Helped brands move beyond repetitive models through innovation and foresight, creating distinctive positioning, stronger loyalty, and entry into untapped markets.
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Data & Decision Intelligence (Wellness & Mixed-Use Projects)
Transformed underutilised analytics and emotion insights into actionable strategies, empowering teams to deliver measurable ROI and sustainable growth.
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Strategic Growth & Recovery (Healthcare & Post-Crisis Projects)
Supported executives in integrating wellness with hospitality and guiding organisations from post-pandemic recovery to long-term growth planning.
We’ve had the privilege of tailoring solutions for leaders in hospitality, wellness, real estate, executive education, aviation, tourism, and retail.
Hospitality
Healthcare & Wellness
Executive Growth
Tourism Destination
Retail
Real Estate
LABORATORY OF EMOTIONS
Where data meets human emotion, to elevate your customer experience
What we do:
We help forward-thinking brands predict, personalise, and perfect every customer touchpoint using neuroscience and emotion-driven insights.
Why does it guarantee strategic differentiation:
Traditional data analytics capture what customers say, but the most valuable insights lie in what they feel, often unspoken and subconscious. Neuromarketing and Neurotourism bridge this gap by measuring real-time emotional responses alongside word analytics, unlocking a new level of strategic decision-making.
Our Approach:
We combine neuromarketing, facial expression analysis, and physiological response tracking, decoding emotional behaviour in real time.
Think:
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A guest’s subconscious reaction to a spa treatment
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A buyer’s emotional response to a luxury property preview
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A diner’s delight or hesitation at your new tasting menu
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All measurable. All actionable.
Imagine the business impact:
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Know what excites or overwhelms customers, before launch
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Refine hotel room layouts, wellness journeys, or store design
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Test menus, pricing, marketing campaigns
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Reduce investment risk and guesswork
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Build emotional bonds that drive loyalty and long-term revenue
We deliver:
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Emotion-led differentiation strategy
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Data-backed decision making
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Customer journey refinement
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Experience design consulting and application
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Pre-launch product and service testing
Let Emotion Lead
Luxury is no longer just about the product; it is about how it makes you feel. And now, you can measure and shape that feeling with scientific precision.
Ready to differentiate, delight, and convert?
TESTIMONIALS
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Ready to turn strategy into measurable results?
+ 41 76 296 88 12